Defend Company’s Brand from Negative Publicity (5)

 Brand becomes an essential thing for the company. As a company maintaining a good brand, you almost have no control in minimizing negative publicity.

Negative Publicity (Vinove) is the adverse publicity that a firm may incur due to a particular reason, which may lead to potentially disastrous consequences. It results in the firm’s reputation among its customers and competitors being badly tarnished. Needless to say, it hurts business real bad.

Of the negative publicity, a company may lose up to productivity declined considerably. The company will experience a crisis management in running also can .  The company should be able to determine the steps to deal with and should know the proper way to restore the company's position in the proper position. How to defend a brand from negative publicity? The following will explain some of the ways to defend company’s brand (Mike) :

1.    Make personal contact

It is better to go to the complainant personally. If you can see him or her in person, do call or email the other party. Ask for his reasons why he wrote that negative piece about your brand. Do not be overly defensive; instead keep a listening ear and an open mind. The key here is to keep the correspondences private. Anything that you speak about online will be published in the search results. Remember, Google does real-time update of tweets.

2.    Aim for a Resolution

Once you have an idea of the underlying issue that provoked the negative publicity, you can make an attempt to remedy the problem. Often people who post negative reviews online are doing so out of a sense of frustration, and the simple act of reaching out to them will be enough for them to feel their complaints have been taken care of.

If you are able to reach an understanding with the other person, such that they feel okay with the situation, the next step is to ask them if they would remove their original negative review, or post a follow-up review. Having negative publicity taken away entirely is of course always preferable, but in cases where that’s not possible, having an immediate follow-up explaining that the situation has been resolved can actually help your brand in the long run.

3.    Topple down bad, negative results

When all else fails, it’s time to take things to the hands of online reputation managers. Some SEO techniques can be implemented to help you bury the negative results and replace them with more positive ones. Here’s how to do it:

a. Get nice testimonials from satisfied customers. Post these on your blog or website next to your product or service. Keep them fresh. Search engines crave for fresh content.

b. Run a corporate blog actively. Make sure comments are moderated to help you manage negative reviews well. Keep publishing about your brand and customer’s brand experience with you. Also, write blog posts that are of value to your market. Tips are as good as discounts as value add-ons for the customer.

c. Establish your presence in mini-sites like squidoo, aboutus, wiki, hubpages, facebook, twitter. These are good micro-sites where you can interact with people. Each new page adds your visibility in the search engines.

As with anything, prevention is better than cure. So when it comes to marketing your brand, make sure you are doing things right the first time. Maintaining a good brand continuously will make company make its life existence become longer. The existence means the productivity of company reliable.

Utilizing Wardrobe Malfunction as Advertising (4)

I tell you about some of internetmedia make use rumors, gossip or news asWardrobe malfunction as a tool to introduce themselves. As done by GoDaddy.com, the onlinedomain and internetservice from Schottsdale, Arizona. GoDaddy.com harness issue ofwardrobe malfunction Janet Jackson withincrease of broadcast censorship hearings in their program.

 An Internet domain-registrar company tried to capitalize on the Janet Jackson “wardrobe malfunction” scandal with a commercial featuring a buxom young woman whose flimsy top repeatedly comes undone while testifying before “broadcast censorship hearings.”

The ad was produced by GoDaddy.com. The company claims to be the largest Internet domain-name registrar. GoDaddy.com hyped its ad as “the year’s funniest and most entertaining commercial spot. Considering the fact that Super Bowl ads score just as big with fans as the game itself, that’s a tall order. But in its own take on this year’s media censorship debate, GoDaddy.com is likely to be the most talked about Super Bowl XXXIX ad.”

While a longer version of the commercial that aired was rejected by the Fox Television Network, the aired version seemed certain to reignite the nationwide controversy that erupted after last year’s Super Bowl halftime show featuring Janet Jackson’s top coming undone, baring her breast. 

 GoDaddy.com to make himself successful with in parody of Janet Jackson's 'wardrobe malfunction'.

Ways of advertising like this has a high risk, a company should be more considerate of the positive and negative impacts in choosing how to do advertising.

Sponsored Athletes Extreme Sports to Reach Gen Y (3)

This post is about the connection of marketing massage with sponsoring athletes extreme sports to promote products to reach Generation Y in the market.

Generation Y  composed of teens and tweens have willingness to take a risks. They are more interest with extreme sports than traditional sports. Extreme sports such as kite boarding, base jumping, extreme skating, or other sport that often involve speed, height, a high level of physical exertion, and highly specialized gear can make gen Y have big interesting.

The apparent popularity of action sports, when combined with the sponsorships, endorsements, and advertising have quickly garnered,because this is a big market of a company. A corporation want to give sponsor for extreme athletes and other facility to gain profit by interesting of gen Y who look at those sport.

What is the marketing message associated with sponsoring the athletes who take on the most challenges?  It’s interesting that corporations often choose to support athletes who change the perceptions of what’s possible.  There are any number of characteristics that corporate sponsors could look for.  They could highlight years of participation, Wounded Warriors, polymaths, or be the most outspoken advocates for the sport.  But perhaps its simply human nature to admire people who catalyze significant change.

Whatever corporate intention may be, sponsoring extreme athletes influences people. Most people will look up to their accomplishments as brilliant yet unobtainable. They may purchase the endorsed product but overall their lives won’t be greatly affected. Then there is a second group of people; the ones who are already participants. To these consumers the sponsored athlete becomes a gauntlet. They represent a new spectrum of what is possible to achieve, and as such become a challenge to live up to. Additionally, sponsored athletes sometimes direct popular focus to previously underground sports. For example, during the 2012 Winter X Games, Henkel Corporation and its Loctite brand adhesives and sealants will once again perform on the slopes by sponsoring three extreme athletes, according to a press release.

 However, today extreme sports increase popular in teens and tweens generation. They will receive message by marketers better than their parents or generation X. This opportunity can be readed by marketers and will be continuously useful for advertising.