In this blog, I will discuss about maintaining "The Wall" of company by advertise. Besides as transmitter of information about the company to customers, advertising can also serve as animage-forming products. Customers will be judging from the contents of the ad. As advertisers needed aprofessional editor to evaluate a good or bad effect will be given byan advertisement.
Most of the advertisers do not want to be bound by rules that limittheir creativity in advertising a product but they also have the standard in makingan ad. Save the face of the company by providing a positive ad but often, too, the company asks advertisers tonegative ads. the company wants tobuild the issue to introduce the name of the companyto the public. Negative advertising is still to be followed by other information from advertisers who are trying to maintain the "The Wall" of the company.
Not only TV and radio media who put themselves as professionaladvertisers, but alsoother media such as magazines and newspapers. Many people make thetwo media as dailyreading, for example, there are 3.212 consumer magazines inthe UK. magazinescan reach 87%of the total adultpopulation and UKconsumers will spend£ 2.5bn onmagazines this year. These media also find the way come into internet for expand their market ads and give more advantage to the company.
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