Sunday 3 February 2013

The Power Behind “Word of Mouth" Marketing (9)



At the time this blog entry, I will explain about the power of “word of mouth” marketing. This word is not foreign to us, we often hear that the strategy of word of mouth to be one effective way of marketing a product. the key to this strategy is the consumer.
Consumer targeting crosshairs of a product actually has a huge potential to market the product being marketed. Consumers like a virus that can spread very quickly which was originally initiated by only one person who has an extensive network, to give effect to the marketing of a product. Recommendations and marketing "word of mouth".

So when the product has a positive value will have a tremendous opportunity to recommend consumers toother consumers, and vice versa when the product was thrown into the market are considered to have a negative value, it will get negative publicity by consumers. Even the results of a research institutefor the researchshowing the negative (Negative Word of Mouth, NWOM) has a spreadrate is greater than the positive things (Positive Word of Mouth, PWOM). Based on the research results of the average consumerin a positive premisestold to 7 people, while the negative to 11 people.
In the Word of Mouth Marketingactivities, manufacturers can take advantage of the potentialcustomers to contribute to changing consumer becomespositive attitudes toward the productbeing marketed. These customers are profitable talkerswho have influence and a network large enoughto influence other consumers to be positive, try and buy the product.
By looking at the influence of the power of word of mouth marketing, the manufacturer of a productneeds to be more focus on running the Word of MouthMarketing. Making our customers talk about (do the talking), promoting (do the promotion) and sell (do the selling).
In addition the company should be able to control the pace of this marketing strategy and can also always try to give a positive impressionof the quality of products or services, so that people also talk about the positive things that can improve the marketing of their products and enhance their corporate image in the eyes of the public.

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